In 1921, Norman Joseph Woodland was born in Atlantic City. After inventing a method to scan linear barcodes in the late 1940's he was employed by IBM in 1951 and attempted to commercialize the product. It wasn't successful at that time, but at last, in 1974, the first product with a barcode was scanned at checkout.

Fast forward a few (many) years and a new WMS was born. The name Woodland was chosen as an homage to Norman and his pioneering work on barcode technology.